Qualitative Research
Exploratory/Knowledge/ U&A Study
Understand how consumers use products and their attitudes toward them. This helps identify market opportunities and informs product development.
Consumer/Customer Segmentation
Divide your customer base into distinct groups based on shared characteristics. This allows for targeted marketing and personalized experiences.
Product Test
Gather feedback on a product’s performance, quality, and appeal before a full market launch. This ensures the product meets customer expectations.
Concept & Product Screening
Evaluate new product ideas or concepts with potential customers to determine their viability and potential success in the market.
TVC/Ad/Stylometric Check
Assess the effectiveness of advertisements by analyzing elements like visual appeal, messaging, and emotional impact to ensure they resonate with the target audience.
Co-Creation/ Ideation
Collaborate with consumers to generate ideas and develop products or services. This participatory approach ensures offerings align closely with customer needs and preferences.
Shopper Study
Explore consumer behavior in retail environments, focusing on how shoppers make purchasing decisions. Insights from these studies help optimize store layouts, product placements, and promotional strategies.
UX Testing
Assess how users interact with a product or service to identify usability issues and areas for improvement, ensuring a seamless and satisfying user experience.
