Quantitative Research
Brand Health Tracking
Monitor how your brand is perceived over time including awareness, usage, equity and imagery.
Market Sizing
Estimate the total potential of a market for specific product, service, or industry.
Pricing Study
Determine the optimal price point for a product or service to maximize revenue, profit or market share while aligning with consumer perceptions and willingness to pay.
Consumer Segmentation or Usage & Attitude
Identify different customer segments and deeply understand how they behave, what they use, and what they think or feel about a category or brand.
Retail Tracking
Monitor and analyze product sales performance in retail environments over time.
Ad/Event Evaluation
Measure the effectiveness of advertising campaigns and marketing events in achieving specific goals, such as brand awareness, trial, usage, or changes in brand perception
Concept, Product and Pack Test
Evaluate new concepts, products, or packaging before market launch to ensure alignment with consumer needs and expectations.
Customer Satisfaction
Measure how well a product, service, or brand meets or exceeds customer expectations, as reflected in overall satisfaction and loyalty.
Mystery Shopping
Measure customer experiences across touchpoints to improve service quality and loyalty.
Marketing Mix Modeling
Utilize statistical analysis to measure the impact of various marketing activities on sales and ROI. MMM helps in allocating budgets efficiently and optimizing marketing strategies.
